Case Study: Plunge boosts sales and customer buying power with Bread Pay

Helping consumers take the plunge

Plunge, a cold plunge tub retailer focused on at-home wellness, needed a way to make its premium products more accessible to customers. With baseline models priced above $4,000, the company wanted a pay-over-time option that wouldn’t create friction at checkout and also came with a partner that could support its growth goals.

Bread Pay provided Plunge with installment loan financing, including 12- to 36-month terms and 0% APR options for eligible customers, along with a hands-on partnership approach. The solution improved approval amounts, expanded term choices, and enhanced servicing, helping Plunge increase customer buying power and capture more volume from upgrades and accessories. Since launch, Bread Pay drove a 32% overall volume increase, and Plunge reported stronger sales and a better customer experience.

Plunge

Jason Marrone

Head of e-commerce