Case Study: INTENSE LLC achieves strong DTC growth and 32% financing-driven sales with Bread Pay

Going Direct-to-Consumer and Investing in Experience Helped INTENSE Get Their Brand in Gear

INTENSE LLC, a 25-year-old builder of high-end mountain, trail, and cross-country bikes, launched a direct-to-consumer Rider Direct program and faced a new challenge: thinking like a retailer to reach a wider customer base, drive online conversions, and preserve brand experience. To support DTC growth and upsell opportunities, INTENSE partnered with Bread Pay to offer a customizable, white‑labeled pay-over-time financing solution integrated into their site.

Bread Pay’s financing was implemented sitewide (quickly launched with Bread Pay’s Merchant Success Team ahead of Memorial Day), with rate checks on product pages, mobile‑optimized flows, and targeted 36‑month offers for carts over $5,000 to recover abandoned revenue. The impact: financing now drives up to 32% of total sales, the 24‑month interest plan represents 47.2% of financing volume, 77% of shoppers check rates from product pages, and the targeted 36‑month offer produces the largest monthly checkout volume—while INTENSE reports improved NPS and expanded reach beyond its dealer footprint.

INTENSE LLC

Jon-Erik “Jeb” Burleson

Board of Directors