Case Study: East West Gem boosts AOV with Bread Pay by Bread Financial

East West Gem Co. says “Yes” to buy now, pay later with Bread Pay™

East West Gem Co. creates custom moissanite engagement rings and wanted to make its artisan-made jewelry more attainable for shoppers without sacrificing budget for beauty. To help customers comfortably purchase larger-ticket items, the company partnered with Bread Pay, the buy now, pay later product from Bread Financial.

With Bread Pay, East West Gem Co. added flexible financing options that fit a wider range of budgets, helping more customers bring home custom rings. In the first 10 months of the partnership, Bread Pay delivered a 15% increase in AOV when sales were financed, showing a measurable lift for East West Gem Co.

East West Gem

Brenna Lyden

Chief Executive Officer