Case Study: CordaRoy's achieves 136% revenue growth with Bread Pay (Installments & SplitPay)

CordaRoy’s Increases Revenue +136% by Combining Installments and SplitPay

CordaRoy’s, the maker of convertible beanbag beds, needed a low-friction, white‑labeled financing solution to keep its branding intact, make higher‑priced products more affordable, and compete with other furniture brands. To solve this, CordaRoy’s partnered with Bread Pay to offer Bread Pay’s Installments and the newer SplitPay option across product, checkout, and financing pages.

Bread Pay implemented a deep, branded BNPL integration—offering 12‑month installment terms and SplitPay’s four bi‑weekly, interest‑free payments—which immediately increased demand and order value. In the first full month after adding SplitPay, CordaRoy’s total revenue rose +136% year‑over‑year, Average Revenue Per User climbed +28%, overall conversions were up +59%, SplitPay now drives 63% of loan volume, financing‑driven sales rose +45%, and abandoned carts fell ~25%.

CordaRoy’s

Jerry Lewicki

CFO