Case Study: Roofnest boosts sales and AOV with Bread Pay

Bringing more people to the great outdoors with Bread Pay™

Roofnest, a maker of rugged rooftop tents, wanted to make camping more accessible, convenient, and comfortable for outdoor explorers. As a Bread Pay customer, Roofnest needed a financing option that could help more shoppers afford its premium tents while supporting higher conversion and larger purchases.

Bread Pay provided Roofnest with a 0% APR, 12-month financing offer, along with retargeting tools for abandoned cart emails and social media campaigns. The program helped increase average order value by $1,200 versus interest-bearing terms, drove 25% more sales and a $200 lift in AOV after the 12-month 0% offer was introduced, and contributed to strong financed sales growth, including 60% year-over-year growth from 2019 to 2020 and 16% growth from 2020 to 2021.

Roofnest

Dave Rogers

Chief Marketing Officer