Case Study: University of Hawai‘i College of Engineering drives strong virtual career fair engagement with Brazen

University of Hawai‘i College of Engineering connects employers and students at virtual hiring events

The University of Hawaii College of Engineering, which traditionally relies on in-person career fairs to connect students with employers, faced a challenge when the COVID-19 pandemic made such events impossible. They needed a virtual platform that could replicate the face-to-face, relationship-building experience fundamental to their culture and career development. They turned to Brazen to find a solution.

Brazen provided a virtual hiring event platform that enabled text and video chats, customizable employer booths, and seamless resume sharing. This solution successfully maintained the same level of employer participation as their in-person events, with over 80 companies attending. The event facilitated over 2,000 one-to-one conversations, 35% of which were flagged for follow-up, and achieved a 75% registrant attendance rate. Brazen also broke down geographic barriers, allowing new employers to participate and expanding opportunities for students.

University of Hawaii College of Engineering

Kim Perez Hults

Director of Marketing & Outreach Relations