Case Study: Spectrum continues hiring during the pandemic with Brazen's scalable virtual recruiting solutions

Spectrum continues hiring during pandemic with Brazen’s scalable virtual recruiting solutions

Spectrum, a leading national provider of internet, cable, and phone services, hires about 35,000 employees a year and traditionally relied on in-person career fairs and open house events. When the COVID-19 pandemic forced recruiting to go virtual, Spectrum turned to Brazen’s virtual recruiting tools to keep hiring moving while protecting staff and candidates.

Brazen helped Spectrum scale virtual recruiting across the organization, giving all recruiters access to its platform and enabling weekly virtual career fairs and deeper candidate engagement. The results were strong: Spectrum saw chat-to-application conversion rates of 60–80%, improved pre-screening efficiency, and maintained recruiting momentum in challenging markets, helping the company meet hiring goals during the pandemic.

Spectrum

Jennifer Tracy

VP of Recruiting Solutions