Case Study: Lafayette Economic Development Authority boosts virtual career fair attendance with Brazen

Lafayette Economic Development Authority pivots to Brazen virtual career fairs for ease of use and robust features

The Lafayette Economic Development Authority (LEDA) needed to swiftly replace its in-person career fairs when the pandemic made them unsafe. Their challenge was to find a virtual platform that would effectively connect local employers with job seekers without creating a heavy administrative burden. They chose Brazen for its virtual career fair solution because it most closely replicated the experience of a physical event with a virtual lobby and booths.

Using Brazen, LEDA hosted four highly successful virtual events. The platform’s ease of use and multi-device accessibility contributed to a remarkable 74% attendance rate, which far surpassed their previous in-person events. Brazen's analytics also allowed LEDA to track employer success by measuring how many candidates were flagged for interviews. The solution proved so effective that virtual events are now a permanent part of LEDA's strategy to support area businesses.

Lafayette Economic Development Authority

Ryan LaGrange

Manager of Workforce Development