Case Study: University Hospitals achieves higher candidate engagement and 18% conversation-to-hire conversions with Brazen

How University Hospitals is using Brazen's conversational recruiting platform to find top talent

University Hospitals, led by Jennifer Pfeifer in Talent Acquisition, needed a better way to fill hard-to-recruit healthcare roles as passive candidates became harder to reach and traditional job applications stopped delivering enough qualified applicants. The team turned to Brazen and its conversational recruiting platform to engage candidates more effectively through online events and chats.

With Brazen, University Hospitals invited job seekers and ATS candidates to talk directly with recruiters instead of only submitting applications, helping uncover qualified talent that resumes alone might miss. The result was an 18% conversation-to-hire conversion rate, far above the industry average of under 1%, and the hospital plans to expand Brazen across its broader recruiting team.

University Hospitals