Case Study: IU Kelley School of Business achieves a GUINNESS WORLD RECORDS™ title with Brazen

How the IU Kelley School of Business Alumni Association Achieved the GUINNESS WORLD RECORDS™ Title for the Largest Brazen Event

The IU Kelley School of Business Alumni Association needed a way to connect its massive alumni network and drive more meaningful networking opportunities, so it partnered with Brazen and used the Brazen online event platform to plan a large-scale, chat-based event. The goal was to create a fun, easy, and impactful experience that could engage students and alumni while aiming for a GUINNESS WORLD RECORDS™ title.

Brazen helped IU Kelley School of Business run the Largest Brazen Event through industry-specific discussion booths, an “Ask the Dean” session, and timed one-on-one chats. The event drew 1,483 registrants, 903 attendees, and 683 connections made, with 3,112 concurrent users at peak and a GUINNESS WORLD RECORDS™ title achieved. Participants also reported positive feedback, with 79% saying the platform was easy to use and they would participate again.

IU Kelley School of Business

Rochelle Reeves

Senior Director of Advancement