Case Study: Hamilton County Schools expands hiring reach and boosts attendance with Brazen virtual events

Hamilton County Schools Expands Hiring Reach with Virtual Events

Hamilton County Schools (HCS), a large school district in Tennessee, faced significant hiring challenges during the COVID-19 pandemic that made in-person recruitment impossible. They needed an effective way to connect with a large number of qualified candidates, including for hard-to-fill teaching roles, and to overcome geographical barriers. The district partnered with the vendor Brazen to utilize its virtual event platform to meet these critical hiring goals.

Brazen's solution provided a virtual hiring event platform that enabled HCS to connect with candidates from over 20 states and even overseas. The platform's features, including recruitment chatbots, real-time analytics, and scheduled chats, streamlined the hiring process for both recruiters and principals. The results were highly successful, with HCS achieving exceptional attendance rates of 77% and 81% for their events, far exceeding their initial 50% goal. This partnership allowed HCS to not only meet its immediate hiring needs but also to expand its future recruitment strategy for support staff.

Hamilton County Schools

Jerica Johnson

Talent Acquisition Manager for Elementary Schools and Diversity Initiatives