Case Study: Bucknell University achieves inclusive alumni engagement with Brazen

Bucknell University engages alumni from their rural campus

Bucknell University, a private liberal arts college in rural Lewisburg, Pennsylvania, wanted a better way to connect with alumni who were difficult to reach through in-person events because of distance, travel costs, or limited availability. To strengthen engagement across its 30 club regions and broader alumni network, Bucknell turned to Brazen and its virtual event platform to host online networking opportunities.

Using Brazen, Bucknell launched monthly virtual alumni networking events that reached alumni from all class years, industries, and locations. The program has engaged hundreds of people annually, often multiple times, while delivering strong ROI; Bucknell noted that Brazen’s annual fee can cost less than a single 20-30 person event, making it a cost-effective way to include more alumni.

Bucknell University

Laura Haden

Assistant Director for Alumni Career Networking