Case Study: Wilko achieves social media buzz with Brazen PR

Wilko Cosies Up With Instagram Influencers

Wilko, the household and garden retailer, wanted to generate talkability across social media for the launch of its new autumn/winter homeware range. Brazen PR was brought in to support the campaign with an Instagram-focused influencer strategy designed to drive brand discovery, engagement, and reach.

Brazen PR used its influencer network and Brazen Ranking Index to handpick creators, who showcased their own cosy corners using Wilko’s #MakeItCosy homeware range. The campaign was amplified through simultaneous influencer posts and ten concurrent competitions, delivering over 308k reach, 4k+ likes, a 2.9% average engagement rate, and 2k+ comments.

Wilko