Case Study: Showcase Cinemas boosts World Cup screenings with Brazen PR

Three Lions on a Screen With Showcase Cinemas

Brazen PR worked with Showcase Cinemas to drive attendance during the quieter summer period by promoting free screenings of every 2018 World Cup match across its 21-site cinema estate. The challenge was to get fans into seats and generate awareness for the offer with strong consumer interest.

Brazen PR delivered a campaign combining PR stunts, experiential activity, video content and media relations, including a 75cm popcorn replica of the World Cup trophy and a Guinness World Record attempt with football freestyler John Farnworth. The campaign generated 56 pieces of coverage, 17 national hits, 58m reach, £0.0002 cost per impression, and attracted 30,000+ fans to the screenings.

Showcase Cinemas