Case Study: Wilko achieves record-breaking store launch buzz with Brazen PR

The Perfect Match Made in Wilko Heaven

Wilko partnered with Brazen PR to create a standout marketing moment for the launch of its new Lakeside store. The challenge was to generate excitement, drive footfall, and make the opening feel fresh, engaging, and on-brand for Wilko’s core shoppers.

Brazen PR solved this by bringing in mega influencer Joey Essex to front the launch, matching Wilko’s friendly and personable brand values. The campaign delivered Wilko’s largest-ever store opening queue, 33 pieces of coverage including MailOnline, Express Online and OK, plus 10.8 million social media reach and 820 million PR reach.

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