Case Study: Wilko boosts storage awareness and sales with Brazen PR

Setting Tongues Wagging for Wilko's Storage Solutions

Brazen PR worked with Wilko, the household and garden retailer, to boost awareness of its storage solutions and support its Big Tidy campaign across PR and social media. Wilko wanted to cut through with a campaign that would build brand visibility, increase product awareness, and drive sales.

Brazen PR commissioned research into the UK’s hoarding habits, secured national and consumer press coverage, and amplified the story with influencer Scouse Bird Blogs and social-first video content. The campaign delivered 500k+ video views, 1.3m social reach, 4k engagements, 61m PR reach, 17 gold-tier media hits, and a 68% increase in conversion value YoY, generating £22K in sales and 66k social traffic referrals.

Wilko