Case Study: LateRooms.com achieves first-page Google News visibility with Brazen PR

Putting the Bubble in Bath for Laterooms.com

Brazen PR worked with LateRooms.com, a travel and hotel booking brand, to improve its visibility in organic Google News search. The challenge was to move LateRooms.com from page three to the first page and drive stronger online coverage and links.

Brazen PR delivered a rolling programme of weekly news and content, supported by a high-profile “Digital First” stunt: launching the UK’s first Bubble Hotel in Bath. This helped LateRooms.com achieve first-page Google News visibility, global media coverage, +28% online mentions, +232% Facebook engagement, and 21 quality backlinks, with highly shareable content created by Brazen PR.

LateRooms.com