Case Study: Wilko builds deeper customer relationships with Brazen PR

Proving the Power of Rich Content for Wilko

Wilko asked Brazen PR to help build a deeper relationship and stronger reputation with customers online. Brazen PR’s specialist social media team supported Wilko across five channels with community management, content creation, paid social strategy, customer service, and crisis support, including out-of-hours coverage.

Brazen PR delivered rich content through its Brazen Live studio, using live broadcasts, collections, carousels, 360 images, and ongoing campaign optimisation to keep Wilko’s social presence fresh and effective. Over 18 months, Brazen PR surpassed all KPIs, reached 762K+ fans, produced 180 live action videos, generated 7 million video views and 34 million in reach, and drove 55K website visits per month via social media.

Wilko