Case Study: Optical Express boosts awareness with Brazen PR influencer content

Opening Celebrities’ Eyes to Optical Express

Optical Express partnered with Brazen PR to raise awareness of its laser eye surgery offering among 20–35-year-olds and reduce the fear factor around the procedure. The campaign focused on reaching a younger audience with content that felt relevant, credible, and engaging.

Brazen PR delivered a rolling influencer campaign using glasses-wearing reality TV and millennial celebrities, including Alex Bowen, Olivia Buckland, Jodie Marsh, and Demi Rose Mawby, with surgery in exchange for interviews and filmed experiences via Brazen LIVE. The campaign generated 13 pieces of coverage, a 1.29 billion reach, 62 social posts with 91 million reach, 250,000 video views, and a 580:1 ROI.

Optical Express