Case Study: Kerrygold Irish Butter creates an edible meadow cake and boosts brand awareness with Brazen PR

Kerrygold Puts the Icing on the Meadow Cake

Kerrygold Irish Butter worked with Brazen PR to build awareness for its new ATL “Tales of the Meadow” campaign and to drive attention around the brand’s butter. The challenge was to create something memorable and highly shareable that would get commuters and media talking.

Brazen PR created a giant edible Irish meadow cake for Kerrygold Irish Butter and distributed it to London commuters, along with vouchers and free Tales of the Meadow books. The stunt generated 40+ media hits, 182k+ social reach, 4,000+ slices of cake sampled, 1,000 vouchers handed out, and 3,000 free books distributed.

Kerrygold Irish Butter