Case Study: Wilko achieves national media coverage and boosted footfall with Brazen PR

How We Used a Royal Couple to Herald the Opening of a New Wilko Store in Well-heeled Kensington

The high-street retailer Wilko tasked Brazen PR with raising awareness for its new store opening on Kensington High Street in time for the Christmas period. The challenge was to generate significant media headlines and drive footfall to the new location.

Brazen PR implemented a creative solution by hiring look-a-likes of the Royal Family to be photographed shopping for bargains in a paparazzi-style photocall. This strategy successfully secured national media coverage, including in the Daily Mirror, Daily Mail, and Daily Express. The campaign achieved 46 pieces of coverage and garnered 675,000 video views on Facebook, which maximized footfall during the store's critical opening week.

Wilko