Case Study: Dr. Oetker Ristorante achieves widespread national media coverage with Brazen PR

How We Turned the Drudge of the Daily Commute Into a Silver Service Midweek Treat

Dr. Oetker Ristorante, working with Brazen PR, wanted a high-profile consumer PR campaign to make mid-week meals more appealing and stand out in a crowded market. The challenge was to turn an everyday routine, like the daily commute, into something memorable and engaging for pizza consumers.

Brazen PR created the “Ristorante Pizza Train Stunt,” offering commuters a free first-class upgrade and freshly prepared Dr. Oetker Ristorante pizza to generate buzz. The campaign delivered one rich video, achieved 500k video views, 445m reach, 570 reactions with 100% positive sentiment online, and secured widespread national media coverage including The Sun.

Dr. Oetker Ristorante