Case Study: National Football Museum achieves 32m+ reach and 143 items of coverage with Brazen PR

How We Rallied the Nation to Celebrate the 50th Anniversary of English Football’s Greatest Day (and Boosted the Global Reputation of Football’s Best Museum

The National Football Museum enlisted Brazen PR to generate significant media attention for the launch of its major 1966 World Cup Exhibition. The challenge was to promote this historic collection of memorabilia and secure outstanding national coverage for the event.

Brazen PR coordinated a large-scale media event that brought together top journalists and football legends. The solution resulted in 143 items of coverage, including features on BBC’s The One Show and a live Facebook broadcast that garnered 378k views. The campaign achieved a massive reach of over 32 million for the National Football Museum.

National Football Museum