Case Study: Jockey achieves nationwide media coverage for its women’s Urban collaboration with Brazen PR

How We Made Retro Pants a Millennial Must-have Wardrobe Essential

Jockey, an American apparel and global underwear specialist, faced the challenge of launching its first-ever women's branded collaboration with the retailer Urban Outfitters. To successfully promote the "Jockey for Urban" collection and capture media attention, they enlisted the help of vendor Brazen PR to execute a press office campaign.

Brazen PR shot bespoke imagery that showcased the lingerie in a style suited to the Urban Outfitters brand. This press office activity successfully secured blanket national coverage in major publications. The campaign achieved a significant PR reach of 162 million, successfully making the retro pants into a must-have item for millennials.

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