Case Study: Dr Beckmann boosts brand awareness and sales with Brazen PR

How We Got a Woman to Marry Her Rug

Dr Beckmann needed to raise awareness of its No.1 Carpet Stain Remover and get the brand onto the news agenda in a memorable way. Brazen PR was brought in to create a high-profile PR stunt that would boost both brand awareness and sales.

Brazen PR created the “I RUG YOU” campaign by telling the story of Becki Cocks, a woman so devoted to caring for her rug, Mat, that she “married” it in a staged wedding at a carpet shop, complete with guests, celebrant, dress, bridesmaids, and more. The campaign delivered 22 news hits, 3.4m video views on The Sun Online, 1.6m views on X, 11m+ total social reach, 63m+ OTS, and a 25% spike in sales of Carpet Stain Remover, helping Brazen PR win multiple awards.

Dr Beckmann

Susan Fermor

Marketing Director