Case Study: Chill Factore boosts footfall and sales with Brazen PR

Greatest Snowman Saved at Chill Factore

Brazen PR worked with Chill Factore, the UK’s longest indoor real snow slope, to boost awareness and footfall by positioning it as the go-to destination for snow experiences during a key sales period.

Brazen PR spotted a newsworthy six-foot snowman and created a reactive “save Frosty” campaign, rehoming him at Chill Factore and generating video, broadcast, and social content. The campaign delivered a BBC North West Tonight broadcast hit, coverage in Metro and The Times, six regional/online hits, and six social hits reaching 988,873 people, plus strong local engagement on Altrincham Today with 98,907 reach and hundreds of comments and shares.

Chill Factore