Case Study: Magnet Kitchen achieves premium brand visibility with Brazen PR

From Corporate to Cooking on Gas for Magnet

Magnet Kitchen worked with Brazen PR to reimagine its public relations strategy and reposition the brand as more premium and aspirational. The challenge was to communicate Magnet’s design expertise with a more elevated tone of voice and stronger presence in design-focused media.

Brazen PR implemented a new PR approach using authoritative, carefully considered messaging, expanded tactics to secure premium coverage and more online links, and built ongoing relationships with design-led partners such as Michelle Ogundehin and Sophie Robinson. Brazen PR also leveraged Which? Best Buy accreditation, managed Trustpilot, and negotiated a Magnet kitchen installation at GHI, delivering 259m OTS (+141% YoY), 171 pieces of coverage, 78 online hits, and 44 online hits with links (+83% YoY).

Magnet Kitchen