Case Study: Madame Tussauds Blackpool achieves standout Marvel launch coverage with Brazen PR

Bringing Marvel Super Heroes to Blackpool

Madame Tussauds Blackpool, a leading tourist attraction, collaborated with their retained PR agency, Brazen PR, to launch a new Marvel Super Heroes area and generate significant publicity to drive visitor numbers.

Brazen PR executed a dramatic stunt featuring The Hulk wax figure stopping a Blackpool tram at dawn. This solution secured 129 pieces of coverage, including TV and radio features, achieving a total reach of over 543 million and an impressive 43:1 return on investment (ROI) for the client.

Madame Tussauds Blackpool