Case Study: nanu achieves dreamy Valentine’s Day sales growth with Brazen PR

A Dreamy Valentine’s Day Campaign for Nanu

nanu partnered with Brazen PR to boost awareness and sales for its personalised pillow brand, especially around Valentine’s Day 2019. The challenge was to create a campaign that could drive attention to the world’s first personalised pillow offering and convert that interest into purchases.

Brazen PR delivered a strategic celebrity influencer programme featuring Sam Faiers, Louise Thompson and Cara Delahoyde, supported by stories and in-feed posts that tracked the online purchase journey and product reviews. The campaign generated 1.6m reach across 9 social posts, 25k+ website visits, 6k direct swipe-up clicks, 750+ orders, a 291% sales increase, and 1k new Instagram followers.

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