Case Study: Shipnet achieves hyper-growth readiness with Bray St. Brand Agency

Shipnet grows qualified leads 3x with Bray St. Brand Agency

Shipnet, a market-leading maritime SaaS software brand, tasked Bray St. Brand Agency with a rebranding challenge. The goal was to develop a new digital-first brand identity that would honor the company's long-standing history while also boldly positioning it for future growth and reflecting its technological innovations.

Bray St. developed a comprehensive new identity, including a lead-focused website, messaging strategy, and visual language. This solution successfully differentiated Shipnet from its competitors. Within twelve months of launch, the rebrand by Bray St. resulted in a three-fold increase in qualified leads and strong adoption of the new brand narrative at the senior management level.

Shipnet