Case Study: WKD achieves brand growth with Bray Leino

WKD boosts brand recognition 25% with Bray Leino

The customer WKD, a well-known drinks brand, faced the challenge of becoming relevant to a new audience and returning the brand to growth after its heyday in the 1990s. The vendor Bray Leino worked with them on a brand relaunch to address this challenge.

Bray Leino created the #BeTheFace creative platform, which utilized large-scale experiential activations at music festivals amplified by social media. This solution successfully put the brand back into growth for the first time in a decade, driving significant sales growth and boosting key brand health scores including recognition, which increased by 25%.

WKD