Case Study: TePe boosts awareness and purchase intent with Bray Leino

TePe boosts unaided awareness 6% with Bray Leino

The Swedish family business TePe, a leading manufacturer of interdental brushes, faced a significant challenge when the Covid-19 pandemic halted dental visits, cutting off their primary route to market through professional recommendations. To increase awareness, consideration, and brand preference, they partnered with the vendor Bray Leino to develop a new media strategy that could also showcase their sustainability efforts.

Bray Leino implemented a broad-reaching campaign targeting a younger, dentally-aware audience by harnessing the trend of home dental care. The solution combined digital channels like online newsbrands, YouTube, and paid social with OOH and print advertising. This strategy successfully increased unaided awareness by 6% and aided awareness by 12%, while also driving an 11 percentage point rise in purchase intent and improving key brand perception metrics across the board.

TePe