Case Study: PwC boosts thought leadership impact at MWC with Bray Leino's dynamic branded stage

PwC stages live-streamed MWC presentations with Bray Leino and 4-sided dynamic LED content

The customer, PwC, faced the challenge of making its thought leadership content stand out on the crowded show floor at MWC. The vendor, Bray Leino, was tasked with building a stage installation that would both attract attention from passersby and be highly effective for a live-streamed audience.

Bray Leino built a stage surrounded by dynamic LED walls that presented constantly evolving branded animations and a countdown clock. This solution created a major focal point, successfully drawing eyes to the stand and enabling maximum cut-through in the hectic environment. The installation also served as a live-streamed presentation space for a series of gender equality sessions, broadcasting the event around the world directly from the stand.

PWC