Case Study: North Devon Hospice achieves 566% growth in legacy donations with Bray Leino’s Forever Stone

North Devon Hospice increases legacy donations 566% with Bray Leino

North Devon Hospice, which provides vital care for its community, faced a major funding shortfall after a dramatic drop in legacy donations. To address this challenge, they partnered with the vendor Bray Leino to create a new fundraising initiative.

Bray Leino's solution was The Forever Stone, a monument crafted from local stone that uses augmented reality technology to share the stories of legacy donors. This innovative approach, which required no ongoing financial investment, successfully inspired the local community. The campaign resulted in a 566% increase in annual legacy donations for North Devon Hospice, from £300,000 to £2 million, securing its future.

North Devon Hospice