Case Study: Covonia achieves 25% sales growth with Bray Leino

Covonia boosts sales 25% with Bray Leino

The customer Covonia, a UK cough remedy brand, faced significant challenges in achieving market leadership. Despite being number two in its category, it was threatened by high-spending competitors, new product entries, and retailer range rationalizations. Its challenge was to grow further by connecting its core product virtues to a bigger audience through distinctive creative work. The vendor Bray Leino was engaged to address this.

Bray Leino's solution was to unearth a key audience insight and use the brand's existing bull asset to create a synergy between resilient consumers and the product's attributes of power and strength. This creative campaign was highly successful. Covonia outperformed all other brands in the market, achieving a 25% increase in sales and growing its market share. The campaign also delivered an ROI that exceeded sector benchmarks and won multiple industry awards.

Covonia