Case Study: Barilla boosts brand value with Bray Leino's Intensely Italian campaign

Barilla boosts total brand value by 7% with Bray Leino

Barilla, Italy's leading pasta brand, faced the challenge of increasing its brand awareness and visibility in the competitive UK market. To stand out, the authentic Italian brand partnered with the vendor Bray Leino to highlight its heritage and differentiate itself from competitors.

Bray Leino created the "Intensely Italian" campaign, a series of sophisticated illustrations that captured the art of Italian living. This campaign was rolled out across social media, digital, print, and YouTube. The solution successfully increased Barilla's total brand value by 7%, making it the only leading brand in growth over a 12-month period and earning multiple industry awards.

Barilla