Case Study: Citi boosts engagement with a clear 24.7 Facebook app video from Bray Leino Splash

Citi wins W3 Silver Award 2012 with Bray Leino Splash

The customer, Citi, faced the challenge of promoting its Clear 24.7 Facebook app, which was designed to engage users with deals for dining, shopping, and clubbing. The goal was to bring the entire concept to life in a video to excite users about checking in, earning points and badges, and sharing deals with their network. The vendor, Bray Leino Splash, was tasked with creating this video animation and motion graphics project.

Bray Leino Splash developed a video with a pop art visual style, using large graphic icons, a fun narrative, and bold on-screen text to communicate key messages. Their solution focused on copywriting, storyboarding, visual design, and video animation to highlight the app's rewards and the chance to win a grand prize. As a result of their work, the project was awarded the W3 Silver Award in 2012 for Video Features in Visual Effects and Motion Graphics.

Citi