Case Study: Citi improves instant cash rebate redemption with Bray Leino Splash video animation

Citi wins Gold Award 2015 for mobile cash redemption with Bray Leino Splash

The customer Citi faced the challenge of communicating the convenience and immediacy of its enhanced Citi Rewards Card cash rebate program, which was now accessible via mobile SMS. The vendor Bray Leino Splash was tasked with creating a video animation to bring this key insight to life for customers.

Bray Leino Splash developed a clean, minimal video animation focused on a clear sequential narrative. The solution used distinctive visuals, bold text, and a voiceover to walk viewers through the process of checking their points balance and redeeming cash rebates instantly via SMS. The project was highly successful, winning a W3 Silver Award in 2013 for Branded Content and a Gold Award at the Loyalty & Engagement Awards in 2015 for Best Use of Mobile.

Citi