Case Study: Citi boosts card acquisition and usage with Bray Leino Splash’s Star Wars digital campaign

Citi drives card acquisition and usage with Bray Leino Splash’s 7-week Star Wars campaign

The customer, Citi Singapore, faced the challenge of driving credit card acquisition and usage in a fiercely competitive market. With a limited budget and tight timeline, vendor Bray Leino Splash developed a digital marketing campaign leveraging the Star Wars movie franchise to create engagement.

Bray Leino Splash implemented a solution consisting of a seven-week series of social media games and contests on Facebook and Instagram, themed as "Missions." This approach successfully excited the Star Wars community and earned the client their acquisition and usage targets.

Citi