Case Study: Tommy Chong’s CBD achieves 533% profitability growth with Brax

Tommy Chong’s CBD boosts profitability 533% with Brax

The customer, Tommy Chong's CBD, a popular CBD brand, faced the significant challenge of being prohibited from advertising on social media platforms due to industry restrictions. To reach its customers online, the company turned to vendor Brax and its ad management platform to optimize its native advertising campaigns on the Revcontent network.

Brax provided a real-time optimization solution that allowed Tommy Chong's CBD to adjust bids at a granular widget level to maintain profitability while scaling its ad spend. With Brax's tools, the vendor helped the customer achieve a 533% increase in profitability, efficiently manage $50,000 in daily ad spend, and identify the most profitable traffic sources.

Tommy Chong’s CBD