Case Study: Rohi Coffee boosts email sales and subscribers with Brax

Rohi Coffee boosts sales by $3,715.72 in 4 months with Brax

Rohi Coffee, a small coffee company in Ontario, Canada, faced the challenge of converting its email subscribers into paying customers. Despite having an audience, the business lacked the expertise to monetize its email list effectively. They partnered with the vendor Brax to improve their email marketing strategy.

Brax implemented a comprehensive email marketing plan for Rohi Coffee, following the AIDA principle. The strategy included redesigning the website's subscription pop-up, creating targeted newsletter content with limited-time discounts and product features, and selecting an appropriate email marketing platform. As a result, Brax helped increase Rohi's subscriber list by over 146% to 929 subscribers and generated $3,715.72 in sales within four months, with an average order value of nearly $200.

Rohi Coffee