Case Study: Contently drives faster brand engagement with Brax

Contently cuts ad creation time in half with Brax

Contently, a content marketing platform serving Fortune 500 companies, faced significant challenges with its native advertising process. The team was dependent on an account manager for changes, which limited their control and prevented them from achieving the lowest possible CPC. Furthermore, the tasks they did control, such as creating numerous headline and image variations and optimizing campaigns, were prohibitively time-consuming.

To solve this, Brax implemented its campaign budget options and the Brax bulk ad creator. This allowed Contently to efficiently upload ads with every combination of headline and images, cutting the time spent on this task in half. The solution enabled more extensive A/B testing, which helped Contently find the right audiences faster, pause underperforming ads, and ultimately achieve high engagement rates in a much shorter time frame.

Contently