Case Study: ING Banking achieves secure digital escrow innovation with Bravoure

ING Banking launches secure digital escrow with Bravoure

ING Banking approached Bravoure with a challenge from its innovation lab to develop a secure digital escrow solution called Buy Rely. The goal was to create a product that enables customers and suppliers to safely make down payments, with ING guaranteeing security, which was particularly important for high-risk sectors like solar installation where upfront payments are common. The project required navigating significant technical and organizational complexity to meet strict internal security and compliance standards.

Bravoure provided a multidisciplinary team that applied a lean startup methodology, utilizing rapid learning loops and experimentation. They worked closely with ING's internal team to build a viable product, focusing on a simple user experience to ensure quick adoption. This collaboration enabled ING to go to market fast with the Buy Rely MVP and validate the product-market fit. Bravoure's support was instrumental in helping ING launch this innovative digital solution.

ING Banking