Case Study: University of Regina boosts Winter Open House engagement with Bravo Tango’s "Choose UR Own Adventure" campaign

University of Regina drives 1.4 million impressions with Bravo Tango

The University of Regina faced a challenge engaging COVID-era high school students who had missed normal experiences and were anxious about transitioning to university. The vendor, Bravo Tango, was tasked with promoting the university's Winter Open House to this demographic.

Bravo Tango developed the "Choose UR Own Adventure" campaign, shifting the open house from a formal event to a playful student experience. The solution used retro-inspired visuals across social media platforms like TikTok and Instagram, driving traffic to a custom landing page. This execution by Bravo Tango was highly relevant, resulting in over 1.4 million ad impressions and driving 29,000 visits to the event page.

University of Regina