Case Study: The Atlas° Hotel builds a bold independent brand with Bravo Tango

The Atlas° Hotel rebrands with Bravo Tango, earning enthusiastic embrace from visitors and staff

The Atlas° Hotel, formerly a Travelodge property, sought to break away from its chain identity and establish a bold, independent brand to appeal to both existing and new guests. They partnered with the vendor Bravo Tango for a comprehensive rebranding service.

Bravo Tango executed a complete rebrand, which included creating the new name The Atlas°, a new logo, and a full suite of marketing materials and brand guidelines. The solution was enthusiastically embraced by both visitors and staff at the hotel, successfully establishing its new independent identity.

The Atlas° Hotel