Case Study: Regina Public Library builds a cohesive brand identity with Bravo Tango

Regina Public Library strengthens brand consistency across countless campaigns with Bravo Tango

The Regina Public Library had great programs and community but faced a branding challenge. Its existing identity felt one-dimensional and lacked a cohesive strategy, making consistent communication difficult. The vendor, Bravo Tango, was engaged to develop a new brand strategy and visual identity.

Bravo Tango executed an in-depth solution, starting with a brand audit and then developing comprehensive brand guidelines. This provided visual and messaging strategies that brought the library's identity to life. The result was a unified brand that achieved consistency and depth, enabling Bravo Tango to subsequently execute countless successful campaigns across various platforms including cinema, social media, and print.

Regina Public Library