Case Study: Regina Public Library inspires winter discovery with Hygge campaign by Bravo Tango

Regina Public Library inspires 1.2 million impressions with Bravo Tango

The Regina Public Library faced the challenge of sharing its identity as a welcoming and cozy space while promoting its resources without using overt messaging. To address this, they partnered with the vendor Bravo Tango for an advertising campaign.

Bravo Tango's solution was the Hygge campaign, which used the Danish concept of coziness to craft a series of visually rich, dialogue-free videos featuring local makers. The campaign successfully reimagined the library as a winter retreat, achieving over 1.2 million impressions and inspiring thousands of residents to explore the Regina Public Library.

Regina Public Library