Case Study: World2Meet – Grupo Iberostar achieves immersive AI-powered personalization with Bravent

World2Meet – Grupo Iberostar launches MIA 2.0 in 2025 with Bravent

World2Meet, the travel division of Grupo Iberostar, faced the challenge of advancing digital personalization for its clients and enhancing the immersive experience of its digital ambassador, MIA, following its successful debut. To continue leading the digital transformation in the tourism sector, they partnered with vendor Bravent to leverage generative AI and cognitive services.

Bravent developed MIA 2.0, an evolution integrating Azure OpenAI, a custom neural voice, and a custom AI avatar, all deployed on a 3D Holobox. This solution enabled more natural and fluid user interactions with personalized recommendations and significant improvements in multilingual content generation. The presentation at FITUR 2025 solidified World2Meet's leadership in generative AI, improved internal content processes, and marked the expansion of MIA into other corporate environments to enhance customer and employee experiences.

World2Meet – Grupo Iberostar