Case Study: World2Meet achieves a disruptive Fitur 2024 experience with Bravent’s AI-powered real-time avatar

A Bravent Case Study

World2Meet – Grupo Iberostar launches 100% personalized AI avatar in January 2024 with Bravent

World2Meet – Grupo Iberostar, the travel division of a major tourism group, faced the challenge of creating a disruptive user experience to attract visitors to their stand at the FITUR 2024 trade show. They partnered with vendor Bravent and leveraged generative AI and cognitive services to develop an innovative solution.

Bravent implemented a highly realistic, AI-powered talking avatar using Microsoft Azure OpenAI and Azure Speech services. This solution provides real-time, personalized conversations about the company's brands and destinations, enhancing customer engagement and inclusivity. The successful project was launched at FITUR, with the customer's CIO highlighting Bravent's role in delivering a pioneering tool that optimizes processes and embodies their strategic focus on innovation.


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