Case Study: Microsoft & Visit Qatar boost tourist engagement with Bravent's HoloLens mixed reality experience

Microsoft & Visit Qatar transform visitor engagement with Bravent’s HoloLens 2 experience

The customer, Microsoft & Visit Qatar, a collaboration between the technology firm and the national tourism authority, faced the challenge of improving Qatar's global reputation as a premier tourist destination. Their main goal was to attract international visitors by showcasing the country's rich culture and modern facilities, particularly during major events like Formula 1, where creating a lasting impression was crucial. To address this, they partnered with vendor Bravent to develop a mixed reality solution using HoloLens 2.

Bravent developed a HoloLens application that transformed the user experience through mixed reality. The solution featured a minimalist interface and allowed users to interact with a life-size virtual F1 car, access multimedia content, and even participate in a virtual driving experience using an Xbox controller. This implementation by Bravent created a memorable and personalized experience for event attendees, which helped differentiate Qatar from other destinations. The significant impact was a strengthened long-term relationship with tourists, encouraging repeat visits and solidifying Qatar's position as a preferred travel destination.

Microsoft & Visit Qatar